2-day stakeholder management for content designers: individual sign-up​

• ​​​Working with tricky stakeholders?

• Struggling to get your work done?

• Tired of having to explain what you do to people who don’t care? Or just tired?

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When it comes to stakeholders, content designers face a unique challenge. Unlike web developers, for example, who are recognised and respected as specialists, content designers are too often seen as project ‘add-ons’ or blockers, whose particular skills are no different to anyone else's.

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So stakeholder management for content designers isn’t just about getting project buy-in or access to particular expertise. More often than not, it is also about establishing their right to be involved in the work they’ve been hired to deliver and advocating for the discipline as a whole.

 

Working in such a contested space can be exhausting and demoralising. It is not uncommon to hear content designers say that they simply don’t want to engage with stakeholders, as they no longer have the energy to address the same old existential challenges.

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It doesn’t have to be this way

As someone who has led teams through digital transformation that relied on stakeholder buy-in and support, and as a union activist with more than 25 years' experience, I'm here to tell you that you can learn to manage stakeholders with confidence.

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And I want to help you.

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My vision for this course is simple. I don't want you to ask why stakeholders behave the way they do. I want to empower you to step up to the challenge.

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Who is this for?

This training is for individual content designers who are struggling to get their stakeholders on board and:

• Need a confidence boost

• Want to learn some ideas and techniques to pack into their Stakeholder Toolkit

• Are looking for ways to tackle specific stakeholder challenges in a supportive environment

 

Whatever stage you are at - whether you are new to content design or at a later stage in your career - if you are struggling with stakeholders, then this training is for you.

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Structure​​

I always ask attendees to complete a survey and provide specific challenges the week before the training to enable me to tailor the training to their specific needs.

 

But the following structure gives you an idea of how it will work.

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Day 1​

• Why you should care about stakeholder management

• Defining the stakeholder 'problem'

• Stakeholder strategy: getting started

• 10 negotiating tips and techniques

• Managing yourself in the day to day​

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Day 2

• Stakeholder engagement techniques

• The role and types of evidence

• How to build trust

• Stakeholder challenge surgery

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Dates

In 2025, I am offering this training on 2 dates only:

• 19-20 November 2025

• 3-4 December 2025

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Day 1: 10am-4pm (GMT)

Day 2: 10am-3pm (GMT)

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Course details

• Format: Live online through Zoom

• Schedule: 10 am to 4 pm (UK time) both days

• Group size: Maximum of 6 participants 

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You'll need

• Reliable internet and webcam

• Access to Google Docs or Microsoft Office

• Paper and pen

• Access to Zoom

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Course costs

Previously, this training has only been available to organisations and institutions, to upskill their internal teams of content designers. But I spent a lot of my career as a single content designer in a sea of stakeholders, so I know that not everyone has the luxury of working alongside other content designers.

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So this course is for individual sign-ups. And, for 2025 only, I am offering this training at a special rate of £600 for both days, payable in advance.​

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Caveat

This training is designed to get you to participate, through quizzes, questions, discussions and working groups To make that a comfortable experience for participants, I am keeping this down to a maximum of 6 participants.

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However, I will need a minimum of 4 people for each training session. If I don’t get that number within 2 weeks of the first date of the course, I will contact you to rearrange your training date. (Further dates will be available in 2026.)​​